Although most companies dedicate a lot of time and energy into the creation of their product, few take the time to consider what kind of message their display boxes will send to consumers at the point of sale. In order to present a united front, you must ensure that your display boxes and your product are in perfect harmony.
Here are three simple tips you can use to help yourself better market your products through display boxes in the future.
1. Incorporate a window into the design of your display boxes.
If you have invested a significant amount of time and effort into the creation of your product, you should make every effort to showcase this product to consumers at the point of sale. Many companies cover up their products with solid display boxes, but this can be detrimental to sales.
By incorporating a display window into the boxes used to display your products, you allow customers to get a preview of the item they will be purchasing. This sneak-peek can be enough to entice a customer to invest in an item they might not otherwise purchase.
2. Make your display boxes interactive.
If you can get your product off the retail shelf and into the hands of a potential buyer, you are more likely to make a sale. Display boxes that attract the attention of consumers through interactive features can be a great way to boost your revenue.
Incorporate a game, puzzle, or other fun activity into the design of your display boxes, and consumers will be compelled to look more closely at your products in the future.
3. Use a color scheme that stands out.
When considering the design of your product display boxes, it can be helpful to visit your local retailer and look at how competing products appear on the shelf. Take note of any color consistencies and similarities that make the products blend together.
By using colors and shapes in your display box designs that contrast with the packaging being used by your competitors, you allow your products to stand out when lined up in a retail setting. The customer’s eye will be drawn to your product, and this extra attention could translate into additional sales in the future.
The design of your display boxes plays a critical role in helping to determine how successful your product sales can be. Take the time to incorporate a display window or interactive game on your boxes, and use a color scheme that stands out to allow your display box designs to help market your products. For help with designing the best display boxes for your needs, contact a company like Northwest Paper Box MFRS INC.